London Organic are proud to introduce Shefali Couture– the latest collection we are exhibiting within our summer boutique!
We were fortunate enough to ask Shefali some questions regarding her collection.
Interview as follows…
1.) Hi Shefali, can I start off by asking you about the story behind your collection?
Yes, well Shefali Couture “A house of fashion” is my brainchild- where as in 2011 I decided to share my vision and design ideas with the world. Our mantra is comfort, conformity and ease-of-wear.
This collection is called Cosmic and is inspired by the futuristic universe- where the colours and the milky way are used with raised textured fabrics and stretched net. Even the silhouettes are conforming- yet structured in form and fit. Vision for me is an intuition!
2.) That sounds amazing! So with that being said, how do you feel about being apart of our summer boutique as well as being amongst other designers?
London Organic has fabulous connections amongst their clients and great PR and fashion events! I feel this would be great exposure for my brand as I am a regular at Pure London and I am also planning on showcasing at London Fashion Week in 2018/19.
3.) Would you mind telling me about what social media means to you and your brand?
Social media to me today is the language of exposure and globally connecting today’s fashion forward society- where I have noticed a staple uniformity of fashion and FIT.
4.) Lastly, what do you think about the whole interactive element of today’s Press and Bloggers Day where bloggers/ models are coming in and trying on parts of your collection?
Bloggers and the media to me are the tools for setting brand awareness. Models give the customers a clear vision as they have the physiques to make the dresses look great!
If you are intrigued by Shefali Couture’s futuristic inspiration just as much as we are then be sure to visit London Organic Fashion and Beauty Boutique on 7 Thayer Street, Marylebone, London, W1U 3JH!