Lalla started her career as a menswear designer where her collections have been stocked in Boutiques around the UK, US, Japan and Italy. Her collection was housed by Topman (in the UK and New York).
Lalla has now switched from Menswear to Womenswear and launched an Eco-Friendly label called “LallaxRecycledRevolution“. Lalla herself instates that “Helping the environment and reducing energy consumption – Recycling and Upcycling is the Future“.
We had the pleasure to hear all about Lalla’s amazing collection at our Press and Bloggers Day event !
Interview as follows…
1.) Hi Lalla, its great to see you! Thank you for coming today and for speaking to me about your incredible collection. Would you start off by telling me the story behind your brand?
Yes! They are actually all one off pieces. I shop at vintage places and rework all the items of clothing I find. I give clothing new life. My flat is covered with all the pieces I am working on!!!
I gain inspiration from many places, such as magazines and people walking down the street! You never know how the designs are going to turn out. I hand them over to my seamstress to put together… its exciting!
2.) Great! So how does it feel to be apart of our summer boutique with other ethical designers?
Its great! I am an eco- friendly brand as in I recycle old stuff so its good to be apart of something which shares the same ethical principles as I do.
3.)Lastly, considering that we are at our Press and Bloggers Day event- a social event were people are coming in and trying/ posting about your collection, would you mind telling me about what social media means to you and your brand?
Its nice to see people wear my clothes. They are like my children!! It takes a lot of effort so its great to see! Also social media helps for me to get my brand out there to lots of people and places, like New York and Paris. If I promote all by myself I would never be able to get my brand across to that many people.
If you have a vintage style and want something no one else will be able to have or wear then be sure to come by London Organic Fashion and Beauty Boutique on 7 Thayer Street, Marylebone, London, W1U 3JH and see Lalla’s designs for yourself!