Introducing Illicia

The second designer who we would like to introduce is Ilham, who launched Illicia in 2017. The brand embraces traditional Italian craftsmanship and techniques in order to produce timeless handbags. The collection is based around a range of handbags with interchangeable handles, where the unique craftsmanship and keen attention to detail means that no two bags are the same but just as intricately designed as the other!

We are privileged to have Ilham’s collection at our new summer boutique in Marylebone, and as a consequence decided to have a one- on-one interview with her at our ‘Press and Bloggers Day’ event to discuss her brand.

Interview as follows…

1.) Hi Ilham. Firstly thank you for being here today to talk about your collection. Can you tell me a little bit about the story behind your brand?

Yes, so my collection of handbags are all about giving women a choice on how they would like to wear their bags, which is why you can actually buy  interchangeable handles as well as the actual bag with an existing handle on it already. We also pride ourselves on the quality of our handbags as our fine leathers are sourced from high end tanneries in Italy and are made in Italy, for example in Florence and Tuscania.

2.) How does it feel to be in the midst of other similar ethical fashion designers and brands?

Its really great as we are very sustainable as a brand. All our designers are located within Europe and so our bags are not mass produced in an unsustainable way, like in China for example. In this case, we know who makes our bags. There is a personal connection and so we know their stories which makes us highly sustainable. Also this summer boutique is perfect for us as it creates brand awareness considering we are a new/ up- and- coming brand. It is also good to know other designers and gain new experiences. There isn’t much opportunity to have lots of brands together so its great to be apart of this!

3.) How important is the social sphere like blogging, Instagram, Twitter etc to you and your business?

Its hugely important, especially for a new brand like us. Its good if you don’t have a really big marketing budget to make big campaigns, so with social media being free to use is great for us.

4.) Lastly, how do you feel about today’s event where bloggers and models can come in and try on your handbags?

Its good to go straight to the consumer in this case. Its good to tell people the story behind the bags, the behind the scenes aspect to it almost, so people can go on a journey with them and with our brand altogether. The consumers are then able to invest in us, which they can’t really do with the bigger brands as their products have been mass produced, meaning that they have no story to tell. Also, I find that the people who are willing to come in to the shop and try things on are trendsetters and are different, in other words they don’t normally go to the High Street to shop, so it is good to be associated with such people!

 

Be sure to visit our summer boutique- London Organic Fashion and Beauty Boutique at 7 Thayer Street, Marylebone, London, W1U 3JH and see Ilham’s one of a kind handbags with her interchangeable handles for yourself!

Introducing Gunda Hafner

London Organic are proud to introduce Gunda Hafner– another talented designer whose collection we are showcasing within our summer boutique.

First off, Gunda Hafner ltd is an eco conscious, high quality, handmade, ready to wear women’s clothing line which is produced in the UK. Gunda started off her journey by going to college- Herbst Strasse, for fashion and design in Vienna to study fashion design, pattern cutting and sewing and tailoring. She also spent time at Central Saint Martins and the Royal College of Fashion, attending courses for personal and fashion styling as well as courses in colour consultation.

Gunda stopped by at our ‘Press and Bloggers Day’ event where we were able to ask her some questions regarding her collection.

Interview as follows…

1.) Hi Gunda. Its a pleasure to have you here today. Thank you for coming by. Can I start off by asking you about the story behind your collection?

Yes, well I developed some allergies years ago which made me decide to change my diet and lifestyle. So I started this eco-friendly fashion brand as I personally couldn’t wear a lot of the standard synthetically made clothing that is widely available in shops. I also realised that quite a lot of people have the same condition as me where they also have severe allergies. This is why I decided to make this brand, to cater for people like me and so in our clothes we use natural materials carefully sourced, focusing on materials such as cotton, wool, silk bamboo, linen and cashmere depending on the season.

2.) How do you feel about being a part of our summer boutique as well as being in the midst with other designers?

Its exciting! Its good to know different designers and see how they work. Plus, its great to talk with everyone and get some feedback on your work.

3.)So we are here at our ‘Press and bloggers Day’ event, would you mind telling me about what social media means to you and your brand?

Yes, its great for feedback! We are not doing this for ourselves but for others so its great to see what people think about what we have created.

4.) Lastly, what do you think about the whole interactive element of bloggers/ models coming in today and trying on parts of your collection?

Its really interesting for me to see how other people will style my clothes. I think it plays an important part for me as it helps to see what people like and don’t like, which I can then cooperate into my next collection.

 

As a ethical organisation, we are highly fortunate to have Gunda Hafner’s collection at our summer boutique. So, if you also share a passion for sustainable, eco- friendly fashion then please feel free to visit our boutique and see all the talent we are showcasing here at 7 Thayer Street, Marylebone, London, W1U 3JH!

 

Introducing B_dodi Design

Meet our next designer… Beatrice Dodi aka B_Dodi.

She is an Italian designer currently based in London, where all her designs are developed and manufactured. Beatrice is a leather and jewellery designer who specialises in 3D printing, a fashion accessories line with a unisex and fetish feel. Her Designs have a luxurious boudoir edge in a subtle, eclectic and innovative way. Bespoke products range from carefully selected materials and are tailor-made such as bespoke ear cuffs, necklaces, pendents, harnesses and collars. They are created  from a range of other special manufactured materials. Clients chose from a variety of metals, stones, diamonds, chains, leathers.

Beatrice was able to tell us more about her unique brand during our ‘Press and Bloggers Day’ event which took pace on the 2nd June.

Interview as follows…

1.) Hi Beatrice. Its great to have you here today to talk about your amazing collection. Firstly, would you mind talking me through the story behind your collection/ brand?

Sure. Well, I have provided you with my snake inspired collection and also my butterfly inspired collection. I am a nature lover and so I have always loved animals, particularly snakes so that was the inspiration behind my collection. I also gained inspiration from other things I love such as skulls and bones within my jewellery and so have used the shapes of such items within my collection. I also believe that we are a unique brand as we use 3D printing, for example one item in my collection here at your boutique is a necklace of a snake made from the process of 3D printing. In this case, I took the real skull of the snake for inspiration and designed the necklace according to that.

I am also interested in sustainability, which is why we make everything ourselves in a studio and also recycle everything e.g from garments etc…

2.) How does it feel to be apart of our summer boutique with all the other designers we are showcasing?

I love to know other brands and also see what they are doing, so its great! I also like to see the differences between my collections and that of other designers. Plus, the location is perfect!

3.) So today’s event is for press and bloggers to come in and see/ post about your collection. Can I just ask what social media means to you and your brand?

Its important for me.  I am currently trying to grow my Instagram account. Its good for people to know more about the brand and that can be communicated through social media. It helps to make my brand more authentic.

4.) Lastly, can I just ask about your thoughts on today’s event? What do you think about the interactive element of people coming in and trying on your collection?

I love to interact with people! I also love to see how they feel when they wear my designs.

 

It goes without saying that B_dodi designs are an incredibly innovative brand and are paving the way for newer and exciting ways to make/ construct jewellery! Be sure not to miss out on the chance to see and buy Beatrice’s unique designs at our new boutique – London Organic Fashion and Beauty Boutique, 7 Thayer Street, Marylebone, London, W1U 3JH!

 

 

Introducing Devika Couture

As part of the launch of our new summer boutique- London Organic Fashion and Beauty Boutique, we would like to take the opportunity to introduce all the talented designers we are showcasing.

First up we have Devika Couture, which is a new sustainable fashion brand based in the UK and founded by designer Devika Burman. Devika found inspiration looking at cutting styles of corsets in historical costumes, fashion photography, film, music, art and culture. Her designs are based on movement, particularly focusing on the idea of radiant balance, like how an object has a centre and equal points. Devika also strongly relies on contemporary contextual studies to formulate her vintage styled collection, which also pays homage to late fashion icons such as Grace Kelly and Audrey Hepburn.

We were fortunate enough to interview Devika about her collection during our ‘Press and Bloggers Day’ event which took place at our boutique on Saturday2nd June.

 

Interview as follows…

1.) Hi Devika. Thank you for coming by to our event today. Would you mind talking me through the story behind your brand and collection?

I first studied fashion design and dress making at the London School of Fashion, as well as graduating from Heriot Watt University with a BA in fashion marketing and retailing. Whilst undergoing my studies, my interest and passion for the fashion industry began to flourish immediately. With this being said, the knowledge from my education mixed with my life experiences encouraged me to work on starting a fashion brand.

Also, my love for radiant shapes and styles, and also of vintage/ Venetian looks enabled me to develop such unique and innovative pieces. 

2.) How does it feel to be in the midst of other similar ethical fashion designers and brands?

Its great to be apart of this boutique with other collections and designers. Its a good opportunity for me.

3.)So today is our press and bloggers event. Can I ask you how important the social sphere, like blogging, Instagram, Twitter etc is to you and your business?

Its really important as you gain more knowledge about the market through using social media. Plus, it is great for making business and personal links with other designers and also the public.

4.) For the last question, can I ask you what do you think about the whole interactive element of today’s event, where the public/ bloggers/ models are coming in and trying on pieces from your collection?

Its really good for me to see how people style my clothes and my accessories. Also, its great  publicity for my brand if people are seen wearing items in my collection and posting pictures of them online.

 

So, if you share Devika’s love for bright colours/ shapes and also have a passion for maintaining a timeless vintage style then be sure to come by and see the Devika Couture collection for yourself, as well as all the other designers we have in store here at 7 Thayer Street, Marylebone, London, W1U 3JH!

 

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